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Running an online business is no joke, especially when you have to compete with giants like Amazon that have an endless marketing budget fuelling their advertising. The race to reach the first page of Google search results is highly competitive. Trying to reach the first page, even with excellent SEO may easily take months or even a year.This is where paid ads (PPC) come in. Google AdWords is Google’s advertising service that allows businesses to display their ads on Google’s search result pages. The ads usually appear at the top or bottom of a Google SERPs (search engine result pages).Using Google AdWords is a common and effective marketing strategy among businesses looking to get their first online customers. Today we’ll dive into some of the basics on how to use Google AdWords for your business.
Advantages of Using Google AdWords Google AdWords is a powerful tool when it comes to advertising a business online.What makes it so great? Below are few of the advantages that businesses enjoy on Google’s paid marketing platform: Precise Targeting With Google’s many targeting options, business owners are able to ensure their ad is only displayed to potential customers. Business owners can filter their audience on the basis of geographical location, age, keywords and more. Additionally, they can also choose the time of day when their ads will be displayed to their targeted audience. A common example that a lot of businesses use is running ads only from Monday – Friday from 8 AM to 5 PM. This is due typically due to the fact that businesses are closed or are slower on the weekends. This can help maximize ad spend.This is especially advantageous for local businesses. Studies show, 50% of mobile users that conducted a local search on their smartphone ended up visiting a store within a day, which gives local businesses an upper hand on catching the crowd’s attention by being on the top of SERPs.After a 2013 update, Google AdWords allows businesses choose the kind of devices their ads will be displayed on. For the search network, you can choose between desktops, tablets, and mobile devices. On the display network businesses can even drill down even further and target specific devices like iPhones or Windows. Bid adjustments allow automatically bidding higher or lower on devices that are more likely to convert on your site. Tip: Looking at conversion and ecommerce data in Analytics.This is arguably the most popular advantage of advertising on Google AdWords. With AdWords, businesses only pay for the clicks on their ads, instead of impressions. This is called a pay-per-click (PPC) advertising model. This way, businesses save money by only paying when a user has taken action to view their website.Pay Per Click advertising is a powerful tool, but only when it is used smartly. Before you can jump into the process of making your AdWords account, you must figure out your objectives. While “more sales” might sound like a great objective, online advertising will require you to be more specific.It is highly unlikely that someone visiting your website for the first time will make a purchase. Online sales are more dependent on making and nurturing a relationship of trust with your consumer. For this reason, there can be a number of objectives for a business to use AdWords.
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